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In 2020, my sister and I started an Idea Design Studio where I now serve as the creative director. Together we have worked with leading scientists (primarily neuroscientists and psychologists) to help them formalize their ideas. We believe that formalizing an idea means literally "finding its form" by establishing a visual representation. By pushing ideas beyond verbal articulation and into a visual space the idea takes on a whole new conceptual landscape, not only in the mind of an audience, but also in the mind of the idea developer. 
We have served over 30 scientists at 25 major institutions including Harvard, Yale, Princeton, Columbia, Dartmouth, UCLA, NYU, Northeastern, Northwestern and many RO1 Universities. 
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